Talk:Folive/@comment-4008402-20130808081719/@comment-11689549-20130809170618

The Nielsen Ratings are decided by a target audience of only about 25,000 who have what are known as Nielsen Boxes. That 25,000 is broken down into demographics of about 5,000 each, for the purposes of knowing where to put the advertising dollars. They study the viewing habits of the 25,000 and then use some ridiculous mathmatical equation to determine how many people they represent. Then they make up a number based off that and say that it's the rating for a given show.

The ratings are all about advertising dollars, nothing more. Shows are living and dying based off these bogus numbers.